Place TruTraffic™ from ASH – our proprietary data and analytics platform – at the heart of your operations.
TruTraffic™ analyzes data from your people tracking sensors – and can integrate it with other data sources. Truly customizable, it can be set up to surface the data that is strategically important to your organization, creating metrics that are important to you and your teams.
The platform features a self-service analytics dashboard that generates regular reports across your whole portfolio of sites – and issues real-time alerts to your teams on the ground. And you can rely on TruTraffic™ to give you constantly-updating, accurate data. We only impute data on request – that’s what puts the “Tru” in TruTraffic™. With drill-down capabilities, your teams can assess the impact of particular marketing campaigns. Or HR can integrate workforce management systems to create a staff-to-demand approach. You can also add EPOS data to enable conversion rate optimization.
Which means you can have the confidence to use the analytics to empower your teams, your space, your strategy – and your whole business.
Real-time alerts for teams on the ground
The TruTraffic™ platform can be configured to give your teams real-time information about:
Which means your teams can be exactly where they’re needed, can deal with issues immediately – and provide the best possible experience for the people using your space.
TruTraffic™ insight: Strategic gold dust
As well as real-time alerts, the TruTraffic™ platform aggregates data over time, providing in-depth analysis and predictive analytics. Which opens up a whole world of possibilities for your brick and mortar business.
Use the data to understand:
Then identify friction points, opportunities and risks – and take action to enhance the experience for your visitors, customers, tenants and teams. To get even more from the TruTraffic™ platform, use it to integrate data from other sources and identify even greater opportunities.
Set up the metrics that are most meaningful to you and your teams – and integrate data from other sources, including sales, products, staffing levels and marketing campaigns.
TruTraffic™ is made to work for you, surfacing the data and analytics that will make the biggest impact to your performance.
TruTraffic™ for design
Designing your space so that it best meets the needs of the people who use it becomes much simpler with data generated by TruTraffic™. Use it to understand what people want, what they avoid and what confuses them. Then take a data-driven approach and create spaces that are truly designed for their users.
Monetize your data
Offer TruTraffic™ insights to your tenants as an enhanced benefit – giving them the data they need to improve the service they provide in your space. You can also use TruTraffic™ reports to prove value and potential.
Let ASH manage your whole location analytics approach
We work with some of the biggest names across a wide range of sectors, giving them the location analytics capabilities that allow them to think bigger about their businesses.
Who is using TruTraffic™?
THE ASH BLUEPRINT FOR SUCCESS
ASH Project Management Office controls the whole deployment
ASH Technical Support teams on hand with remote support
View analytics in configurable TruTraffic™ dashboard.